Mobile isn’t going to be A medium. It’s going to be THE medium.
The online environment has changed. Mobile web activity has grown exponentially and that will only continue. The context in which information is consumed has been turned on its head – business now moves at mobile speed. It’s up to website owners to adapt to this new reality – and at the same time exploit the exciting new markets that mobile-optimisation opens up.
What’s in it for you?
Over the last few years, business and website owners have started to realise the necessity of mobile-optimised websites – and especially in the UK. Soon, smart businesses will be designing their sites – and indeed basing their broader content strategies – with tactile devices as priority. Sales of mobiles and tablets already outstrip the combined figures for laptops, desktops and notebooks. There is an inevitability about the ongoing march of mobile, and the companies that get to grips with it will be the winners. But if the stats alone aren’t enough to convince, then consider the practical benefits that optimising for mobile delivers to business: