A brilliant user experience on any mobile device
Mobile-optimised websites are designed and coded so when accessed on a smartphone, tablet, notepad or mini, the user always enjoys the best possible experience — both practically, and visually.
Optimising turns challenges into opportunities.
There are several elements to mobile optimisation, and each one addresses the different constraints presented by the mobile environment – and the devices themselves:
1. Prioritising Content
The most relevant information is displayed first and foremost, reflowed and refined so users access it easily — supported by practical layouts, thumb-friendly formatting and intuitive navigation.
2. Screen Size
Because devices and screen sizes continue to proliferate, an optimised design approach ensures the entire site fits within the device window, with all content legible from the outset. No need to pinch, zoom and slide, regardless of smartphone or tablet type.
3. Connection Speeds
Users on the move need quick page loads – especially if they’re not on wifi. Optimised assets such as scalable imagery and graphics and compressed style sheets means site pages load fast – integral to getting customers to a site in the first place, and in keeping them engaged once they’re there.
Users are searching on a mobile for sites to view on a mobile, so rankings will be higher for these search engine browsers if you’ve optimised accordingly.
5. Phone Functionality
Click-to-call, location-based services, cameras, scanners and other in-built applications deliver opportunities on mobile and tablet that even desktop sites cannot match. Opportunities waiting to be exploited.
The experience is what really matters.
When each of these element are done right, the result is a seamless experience equal to, or better than, the desktop equivalent. This is where we can help you.
MAKE LIFE EASY FOR YOUR USERS
Successfully optimised sites are mobile friendly in every respect. They are made fit for purpose and take into account the circumstances, behaviours and expectations of users.
The goal is creating a site where interactions are dynamic and thumb-friendly, that engage users with relevant, accessible and legible content. Everything appears in the right place, works quickly, and looks gorgeous. At the same time, it supports the business goals and hits customers right between the eyes – both on desktop and mobile. Getting this balance right is the challenge we set ourselves, and that’s reflected in our unique philosophy.
By contrast, non-optimised sites don’t function well on smartphones – visibility is poor and navigation often breaks. Users are forced to pinch, zoom and scroll around to get at the content – pages take longer to load and the overall experience is poor.
Don’t settle for second best. Your customers won’t.
Visiting a site on a mobile shouldn’t mean compromising. Because users act differently on mobile devices, mobile pages must be conceived, designed and executed to match. In a word: optimised. It requires a laser-like focus on what makes customers tick, and ultimately, act.
It’s challenging. But that’s also what makes mobile exciting.
Losing screen size forces you to get to the point.
The march of mobile demands a new way of presenting information, free of the blurb in which most sites drown. And that’s a welcome development; experience shows that a fresh look at how mobile content is structured can improve the desktop messaging too.
The priority is to appreciate what drives mobile customers.
It means an understanding of the thought processes behind the most typical mobile interactions, which we combine with best-practice design treatments, intuitive nav, a considered messaging hierarchy and, if you need it, engaging copywriting.
By now, smart businesses realise that mobile is the next practical step – not a fad or a gimmick, but an necessity. Organisations big and small are starting to take mobile seriously. The ones that don’t will be left behind…
To make sure you’re not one of them, we offer a free consultation about how you can hit your general online goals, as well as your specific mobilisation needs. Get in touch today.